The Camp Kroc brand is one of the most unique and exciting programs at the Kroc Center San Diego. A vibrant program that explores every area of The Kroc Center and offers a variety of recreational and creative activities for children in our community. Our goal was to create a fun experience for both the parents and kids, while creating a lasting brand for the community. Creative campaigns ranging from social videos, print and web.
The Results: Increased traffic and engagement on web by 25%, Highest attendance and sales since Camp started in 2012.
Vibrant colors and textures offsetting dynamic photos
Channeling a sunny & inclusive San Diego vibe
Creative Director: Erin Braudrick Art Director and Designer: Peter Delgado Marketing Director: Glynis Eckert Content Creator: Paige Princi