Illustration/Design Wizard

Kroc Swim Happy Hour

The problem: Day Pass purchases for the Kroc Center Pools have been significantly down from previous years The pitch to make a destination point: The Kroc Center marketing team brainstormed about creating an event, a vibe, an experience we want to share with our neighbors. By creating a hip affordable destination for families to have fun and relax, we would see a surge of people being more inclined to swim at the Kroc Center pools. We needed to change the perceptions of our pool: Currently, its is not an easy place to relax, Day Pass prices are too high for the limited time, pool times are confusing and an older less hip crowd populates the pool.

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