The Kroc Magazine is one of the most outward facing communication pieces. Originally updated quarterly, we decided to move to a monthly publication. With this move we were able provide more timely communication while creating more original content that showed our community the vibrant programs and people at the Kroc. With this move we increased our readership of the magazine by 25%.
Placing our members and programs front and center
The result was a six-piece collection of motivational words that, for me, hold a lot of meaning.