Illustration/Design Wizard

A New Kroc

A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.

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I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.

I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.

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