Peter Delgado
Illustration/Design Wizard

About

Peter is an art director, illustrator, & design wizard living in the suburbs of San Diego.

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Hello!


My name is Peter Delgado. I’m a multidisciplinary designer with 15 years of experience, including 5+ years in design leadership roles. Currently, I serve as the Design Lead at Common Forge, where I shape and deliver meaningful user experiences across products and brand initiatives.

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Creative Experience

Creative Lead
Common Forge Ventures 2023 — present

  • Led UI/UX overhauls for multiple SaaS applications, standardizing component libraries and improving design-to-development handoff efficiency by 30%.

  • Designed marketing one-pagers, case studies, and LinkedIn campaigns for M&A advisors and AI-driven products, generating measurable inbound leads.

  • Integrated AI workflows into applications, including chat-based project builders, voice-driven data entry, and automated meeting coordination tools.

  • Collaborated with developers to implement Material Design and PrimeNG-based systems, ensuring consistent visual and functional standards.

    Design Manager/Brand Designer

    The Salvation Army – Western Territory | 2016– 2023

Graphic Designer
The Salvation Army – Kroc Center | 2011– 2026

Junior Graphic Designer 
Hula Girl Design 2010-2011

Education

Art Institute of California, 2008, Bachelor of Science in Graphic Design
Grossmont College, 2005, Associate of Science in Business Mgmt

Key Skills

  • UI/UX Design: Design Systems & Component Libraries, Information Architecture, Design-to-Development Handoff, Wireframing & Prototyping, Interactive Flows, Data Visualization, Accessibility Standards.

  • Graphic Design & Art Direction: Brand Identity, Campaign Concepting, Typography & Layout, Print & Digital Collateral, Illustration & Iconography, Motion Graphics & Video Editing, Multi-Channel Marketing.

  • AI & Workflow Automation: Conversational UI & Chatbot Design, Voice-Driven Interaction Models, Prompt Engineering & LLM Integration, Workflow Optimization, Human-AI Interaction, AI-Powered Prototyping.

  •  Project & Team Leadership: Cross-Functional Collaboration, Remote Team Management, Agile Workflows, Creative Team Development.

  • Other Skills: Web Development, Nonprofit Marketing, Photography.