Camp Kroc

Project Brief
During the Covid-19 lockdown, it’s hard to be a parent–you want to make sure your child is safe, but you also want them to be able to socialize, make friends, and have fun. Camp Kroc is one of the most unique and exciting programs at The Salvation Army Kroc Center in San Diego. The Camp needed to be positioned to show a covid safe vibrant camp experience that offers a variety of recreational and creative activities for children in a low-income community, offering them the opportunity to explore and discover their full potential.

The Solution? Create a digital campaign showing how safe it is at The Kroc Center’s brand new, COVID-safe, engaging camp environment. Advertisements to parents giving them a sense of relief knowing their camper gets to be a kid again, in the safest place possible.

Project Categories

Branding, Copy, Website design

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Creative Director: Erin Braudrick
Art Director and Designer: Peter Delgado
Copy: Peter Delgado & Erin Braudrick
Marketing Director: Glynis Eckert
Content Creator: Paige Princi