Heroes

Project Brief
The HEROES Program and Scholarship Campaign is an 8-week fundraising effort that provides financial assistance to Kroc program participants of all ages. Many community members want to give back to the community, but are unaware of my community's needs. The HEROES campaign is a program that gives back by providing healthy activities for struggling families. A key issue to the 2021 campaign was how to position the campaign with the recent new meaning of “ Hero”. During the Covid-19 pandemic, phrases like....thank our heroes, thank you heroes...has been abundant.

Solution
A marketing campaign centered on helping families and individuals afford local activities. Due to the term “Hero” being a very saturated term, all campaign materials, and illustrations have been focused on giving back. All previous imagery of kids and people being heroes in capes have been replaced with a giving back centric theme.

The Result
The Kroc Center raised $105, 089.34 to benefit local families

Project Categories

Campaign, Nonprofit,

Art Director/Designer: Peter Delgado
Copy: Peter Delgado and Belinda Mendoza
Illustration: VectorMine