Verse of the Year

Project Brief
Every year The Kroc Center devotes a scripture as the Verse of the Year. This past year has been a time where Kroc Center has reached out to provide help to the surrounding community. While we can’t know what is coming for 2021 we would like to maintain a positive outlook that things will be better than ever in this coming year.

The Solution?
Create a unique, modern, and clean design that expresses the beauty of the verse, while also considering branding standards for the Kroc Center. The design was used for T- shirts, 22x28 posters frames and key digital screens in high-traffic areas. A mural was painted and filmed on campus to be shared via social channels.

Result
Over 3000 dollars raised for non profit causes.
Branded T shirt worn across campus by more than 175 staff and members.

Project Categories

Art Direction, Branding, Illustration

Art Director: Peter Delgado
Designer: Peter Delgado