Pacifico Citrus Lager

Project Brief
Early 2020, I participated in creative sessions for Pacifico Beer, so they could get a snapshot of the So-cal vibe. By looping in illustrators, photographers, and even singer-songwriters from the SoCal area, they created a snapshot that showcases the Baja coast where Pacifico was first discovered. During this three day creative sprint, I created illustrations, branding and mockups and provided inspiration for a new beer launch: Pacifico Citrus Lager.

Brand Voice
Anything goes when it comes to brewing beer, Pacifico follows no path. So, when we set out to craft a whole new kind of beer, we cut our own trail. Pacifico Citrus Lager is a whole new take on adventure for those seeking more. It’s all about turning up the levels - on flavor, on creativity, on adventure and on life in general. It’s everything we love about refreshing sessionable brews - now taken up a notch. This is Pacifico’s adventurous side. A brew that stands for the amplified acceptance of all of life’s flavors. Pacifico Citrus Lager’s unique flavor-forward ingredients of Lime, Sea Salt and Agave invite you to give your comfort zone a wave as you happily ride on by. It’s a little kick further and pushes into all those hard to reach experiences - where anything goes.

Project Categories

Research, Illustration,