Kroc Branding

Project Brief
As one of the most recognized and beloved charities in the world, The Salvation Army bears the honor – and responsibility – of upholding the highest standards of conduct at every human touchpoint. The Kroc Center brand honors the integrity of The Salvation Army brand, while also reflecting the energy, vibrancy, and spirit of a thriving community center.

 The Kroc Center needed to distinguish itself as a fun community center within The Salvation Army brand

The Solution? Create innovative digital and print campaigns that bring awareness to the vibrant Kroc community. Communicate to members and potential members in fun engaging membership campaigns to facilitate membership growth.

Project Categories

Branding, Art Direction

Art Director and Designer: Peter Delgado